Asked by: Agathe Sagarminaga
asked in category: General Last Updated: 14th March, 2020

Who is the target audience for alcohol?

Young Men Drink the Most
Looking at the numbers, men tend to drink more alcohol than women, and whites more than nonwhites. Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use.

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In respect to this, do alcohol companies target youth?

Alcohol marketers use various methods to target their ads to young people. Alcohol ads target kids by showing youthful men and women having a fun and exciting time while drinking. Social media ads are the latest tool that alcohol companies are using to encourage young people to engage in underage drinking.

Subsequently, question is, how does alcohol advertising affect youth? Alcohol Advertising Is Effective One study found that for each dollar the alcohol industry spends on youth advertising, young people drink 3 percent more each month. Each advertisement viewed by the 1,872 teens surveyed resulted in a 1 percent increase in the number of drinks consumed that month.

Similarly one may ask, how do brands promote alcohol?

5 Creative Social Media Marketing Strategies for Alcohol Brands

  1. Put the Focus on Something Other Than the Product or Drinking.
  2. Offer Exclusive, Behind-the-Scenes Access.
  3. Engage Regularly with Social Media Comments.
  4. Don't Make Users Click Away to Access Content.
  5. Connect to Relevant Events Featuring the Product.

Does alcohol advertising increase consumption?

In general, studies based on economic analyses suggest that advertising does not increase overall consumption, but instead may encourage people to switch beverage brands or types.

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