Asked by: Alcina Sobrados
asked in category: General Last Updated: 23rd March, 2020

What makes a great creative brief?

A creative brief is a short 1-2 page document outlining the strategy for a creative project. You can - and should - include anything and everything that will help the creative team understand the brand and product better. Most creative briefs include the following: A short brand statement.

Click to see full answer.

Similarly, what makes a good brief?

Briefs are called briefs because they are meant to be brief. Make sure they are a summary of your thinking and requirements and don't overload them with information. Too much information can fog the process. Relevance and context are more important than loads of stats and data.

Additionally, who writes the creative brief? A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.

Also asked, why is a creative brief important?

The Importance of a Creative Brief. A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it's important to the audience, serving as a guide for the creation of new materials.

What is a creative brief in advertising?

By definition, a creative brief (or creative briefing) is a document produced by the requesting party (the customer) with the goal of establishing the defining aspects of a creative piece of work, such as a print ad or website banner. A creative brief is the very foundation of any advertising/marketing campaign.

25 Related Question Answers Found

What is a creative brief example?

What are the components of a creative brief?

What should a brief include?

What do you write in a brief?

How do you write a concept brief?

What are deliverables in a creative brief?

How do you write a good marketing brief?

How do you create a creative strategy?

What is the purpose of a brief?

What is a project brief?

How does a creative brief facilitate effective advertising?

What is in a client brief?

How do you brief an agent?

How do you write a business brief?