Asked by: Alcina Sobradosasked in category: General Last Updated: 23rd March, 2020
What makes a great creative brief?
Similarly, what makes a good brief?
Briefs are called briefs because they are meant to be brief. Make sure they are a summary of your thinking and requirements and don't overload them with information. Too much information can fog the process. Relevance and context are more important than loads of stats and data.
Additionally, who writes the creative brief? A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.
Also asked, why is a creative brief important?
The Importance of a Creative Brief. A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it's important to the audience, serving as a guide for the creation of new materials.
What is a creative brief in advertising?
By definition, a creative brief (or creative briefing) is a document produced by the requesting party (the customer) with the goal of establishing the defining aspects of a creative piece of work, such as a print ad or website banner. A creative brief is the very foundation of any advertising/marketing campaign.