Asked by: Fortia Borggreve
asked in category: General Last Updated: 18th February, 2020

What is the market segmentation of Nike?

Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. Psychographic segmentation for Nike is that they provide their customer variety of products that suits their interest and meets their standards.

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Furthermore, what are the 4 types of segmentation?

This is everything you need to know about the 4 types of market segmentation: demographic, geographic, psychographic and behavioural. Read more: Understanding your Audience, the complete guide to market research.

Also, who is Nike's target consumer? Nike's target market is largely consumers ages 15–45. Nike has focused its marketing efforts on the digital space in recent years. The company went high-tech with its push into digital sports and e-commerce. The company introduced the Nike+ running sensor in collaboration with Apple (AAPL).

Consequently, what does Nike brand represent?

At its most fundamental level, the Nike Swoosh represents motion and speed. The shape depicts an arc of movement. The word 'swoosh' is onomatopoeia for the sound you'd hear as Lebron James or Michael Jordan zips past you en route to a spectacular dunk. In Greek mythology, Nike is the Winged Goddess of Victory.

How do you identify your target audience?

Here are three steps to identify your target customers.

  1. Create a customer profile. The people who are most likely to buy your products or services share certain characteristics.
  2. Conduct market research. You can learn about your target audience through primary and secondary market research.
  3. Reassess your offerings.

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