Asked by: Munawar Chittibabu
asked in category: General Last Updated: 7th May, 2020

What is international marketing mix?

International marketing mix strategy involves use of different marketing instruments to achieve positive financial results by company operating on international or global markets. These instruments include: product, price, distribution and promotion.

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People also ask, what is the global marketing mix?

Global Marketing combines the promotion and selling of goods and services with an increasingly interdependent and integrated global economy. It makes the companies stateless and without walls. The 4P's of Marketing − product, price, place, and promotion − pose many challenges when applied to global marketing.

One may also ask, what is international promotion mix? - international promotion mix & pricing decision. Sales promotion includes specialised marketing efforts like coupons, in-store promotions, sampling, direct mail campaigns, co-operative advertising and trade fair attendance. International companies attend trade shows like Paris Air Show, Tokyo Auto Mart etc.

Secondly, what are the elements of international marketing mix?

The global marketing mix comprises four main elements: product, price, placement and promotion. Although product development, promotional tactics and pricing mechanisms are the most visible during the marketing process, placement is just as important in determining how the product is distributed.

How do you use marketing mix?

Let's dig down into the 7p's of the marketing mix.

  1. Product. The product must do what consumers expect it to do.
  2. Price. The product's price should reflect the attributes of your target market as best as possible, pitched at the right level, but still turning a profit.
  3. Place.
  4. Promotion.
  5. People.
  6. Processes.
  7. Physical Evidence.

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