Asked by: Kerman Kedzio
asked in category: General Last Updated: 10th January, 2020

What is ethos in research?

Ethos is character of a speaker constructed by the speaker and evaluated by the audience. Since the goal of ethos is persuading an audience, evaluation of the speaker's ethos relies on the audience and its culture.

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Similarly, what is an example of ethos?

Ethos is when an argument is constructed based on the ethics or credibility of the person making the argument. Ethos is in contrast to pathos (appealing to emotions) and logos (appealing to logic or reason). Examples of Ethos: A commercial about a specific brand of toothpaste says that 4 out of 5 dentists use it.

Furthermore, what does ethos mean? Ethos is one of the three Aristotelian appeals. Ethos refers to any element of an argument that is meant to appeal to an audience's ethics or ethical responsibilities. A writer utilizes the three appeals in order to convince his audience of his argument. The other two appeals are pathos (emotion) and logos (logic).

Also to know, how do you use ethos?

Ethos or the ethical appeal is based on the character, credibility, or reliability of the writer.


  1. Use only credible, reliable sources to build your argument and cite those sources properly.
  2. Respect the reader by stating the opposing position accurately.
  3. Establish common ground with your audience.

How do you use ethos pathos and logos?

Pathos (appeal to emotion) is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. Logos (appeal to logic) is a way of persuading an audience with reason, using facts and figures.

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