Asked by: Nolwenn Guerrer
asked in category: General Last Updated: 5th May, 2020

What is an unattractive industry?

An unattractive industry is one which does not offer the potential for profitability. If a company uses the five forces Porter created and concludes that the competitive forces in the industry are too strong or unfavorable, then that company may choose not to enter that industry or market.

Click to see full answer.


Simply so, is the airline industry attractive or unattractive?

An attractive industry for investors would be one with low supplier bargaining power. A relatively unattractive industry for investors would be one with high supplier power. The airline industry accounts for $1.5 trillion of economic activity and provides more than 11 million jobs.

Likewise, what are Porter's five industry forces and how do they affect a company's strategy? Key Takeaways

  1. Porter's Five Forces is a framework for analyzing a company's competitive environment.
  2. The number and power of a company's competitive rivals, potential new market entrants, suppliers, customers, and substitute products influence a company's profitability.

In this way, what is Porter's 5 Forces Analysis example?

Five Forces Analysis Live Example The Five Forces are the Threat of new market players, the threat of substitute products, power of customers, power of suppliers, industry rivalry which determines the competitive intensity and attractiveness of a market.

What are the 4 competitive strategies?

According to Michael Porter, competitive strategy is devised into 4 types:

  • Cost Leadership.
  • Differentiation leadership.
  • Cost focus.
  • Differentiation focus.

34 Related Question Answers Found

How do you know if an industry is attractive?

How do you measure industry attractiveness?

What are Michael Porter's Five Forces?


How does Porter's five forces apply to an industry?

Why is Porter's five forces important?

How do you do Porter's five forces analysis?


What are the five forces in strategic management?

What are some competitive strategies?

How do you identify a competitive advantage?


What are the three basic types of competitive advantage?

How do you create a competitive advantage?

What are the sources of competitive advantage?


What are the elements of national competitive advantage?

What do you mean by competitive advantage?