Asked by: Anastacio Wiggerasked in category: General Last Updated: 10th April, 2020
What is a communication brief?
Moreover, how do you write a comms brief?
To write the creative brief, use the following template:
- The Project. Start your creative brief by writing a broad overview of the project.
- Key Challenge. Every campaign has a key challenge.
- Target Audience.
- Background or Context.
- Tone and Brand Voice.
- Media Strategy.
Subsequently, question is, whats is a brief? As a noun, a brief is a condensed summary or abstract, especially a legal summary of a case. Lawyers submit pretrial briefs to the court outlining the witnesses for the prosecution or defense. As a verb, brief means to give essential information to someone — like the President gets briefed on important matters.
In this way, what should a brief include?
Now let's dive into a few key pieces of information your creative brief needs to include and questions it should answer.
- Describe your company.
- Summarize the project.
- Explain your objectives.
- Define your target audience.
- Outline the deliverables you need.
- IDENTIFY YOUR COMPETITION.
What is the purpose of a creative brief?
By definition, a creative brief (or creative briefing) is a document produced by the requesting party (the customer) with the goal of establishing the defining aspects of a creative piece of work, such as a print ad or website banner. A creative brief is the very foundation of any advertising/marketing campaign.