Asked by: Oliwia Eudelineasked in category: General Last Updated: 13th January, 2020
What is a category killer example?
Similarly, you may ask, what do you mean by category killers?
A category killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. Chains such as Barnes & Noble, Best Buy, and Staples are considered category killers.
Also Know, is Home Depot a category killer? Understanding Category Killers An example of a category killer superstore is Home Depot, which has almost seven times the square footage and inventory of a local hardware store and offers more choice in product variety.
Thereof, is Walmart a category killer?
The advantage of a category killer is that its selection and prices typically overpower the smaller stores. Sometimes, retailers are referred to as category killers because of their pricing and dominance in a market. Walmart is the best example of this type of store.
Is IKEA a category killer?
Category killers are large specialty (niche) retailers that buy and sell in huge volumes at low prices. IKEA seems to be a mix between a discount department store (household goods) and a category killer (furniture).