Asked by: Oliwia Eudeline
asked in category: General Last Updated: 13th January, 2020

What is a category killer example?

A category killer is a large company that is more efficient but less specialized than other merchants in the niche or industry. How It Works. Wal-Mart is a classic example of a category killer. By being cheaper, bigger, more convenient, and more well-known, it has an advantage over smaller stores and specialty stores.

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Similarly, you may ask, what do you mean by category killers?

A category killer is a retailer that specializes in and carries a deep product assortment within a given category and through selection, pricing and market penetration obtains a massive competitive advantage over other retailers. Chains such as Barnes & Noble, Best Buy, and Staples are considered category killers.

Also Know, is Home Depot a category killer? Understanding Category Killers An example of a category killer superstore is Home Depot, which has almost seven times the square footage and inventory of a local hardware store and offers more choice in product variety.

Thereof, is Walmart a category killer?

The advantage of a category killer is that its selection and prices typically overpower the smaller stores. Sometimes, retailers are referred to as category killers because of their pricing and dominance in a market. Walmart is the best example of this type of store.

Is IKEA a category killer?

Category killers are large specialty (niche) retailers that buy and sell in huge volumes at low prices. IKEA seems to be a mix between a discount department store (household goods) and a category killer (furniture).

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