Asked by: Aguasantas Parkosasked in category: General Last Updated: 27th January, 2020
What do you mean by cross media ownership?
Moreover, what is the meaning of media ownership?
Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.
One may also ask, what is a cross media company? From Wikipedia, the free encyclopedia. Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer.
Additionally, what is cross media ownership in India?
Cross-ownership of media occurs when a person or company owns outlets in more than one medium (i.e., newspapers, radio, and television) in the same geographical market.
What is cross ownership prohibition?
Cross ownership rules of 1975 This ban prohibited the ownership of a daily newspaper and any "full-power broadcast station that serviced the same community". This rule emphasized the need to ensure that a broad number of voices were given the opportunity to communicate via different outlets in each market.